A prominent event and promotional products company specializing in events and promotional products for companies of all sizes collaborated with us to revolutionize their lead management and customer engagement processes. After 30 years in business, they have become known for their personable customer service and high-quality products, however, they continued to struggle with efficiently handling inbound leads and generating customer reviews. The company sought our expertise to automate and optimize these critical business areas.
Challenge
Before partnering with us, their company struggled with manually managing their volume of inbound leads from social media and their website. This manual process was time-consuming and often led to delays in follow-up, resulting in missed opportunities and lower conversion rates. Additionally, their method of collecting customer reviews was ineffective, leading to a lack of sufficient client feedback and testimonials.
Solution
We custom-built and implemented a comprehensive sales and marketing solution on our CRM platform Zenscale to address their challenges, automating their inbound lead follow-up process via email and SMS, enabling the company to nurture leads and efficiently book calls on autopilot. This automation ensured timely and personalized responses to each inquiry, significantly improving the lead engagement experience.
Moreover, we introduced an automated review request system. After each successful product order, clients were prompted to leave feedback. This process was streamlined and required minimal effort from both the internal team and their clients, resulting in a substantial increase in the number of reviews received.
Results
The implementation of our CRM platform Zenscale yielded remarkable results for the company. The automated email and SMS lead follow-up and nurturing system led to a 100% reduction in response time and an increase in lead conversions of 33% – saving their team hours previously fielding inquiries themselves and booking their calendar with more meetings.
The automated review request feature also proved to be a game-changer, generating 4X the number of Google reviews. This surge in client feedback enhanced their online reputation and provided valuable insights for continuous improvement.
Conclusion
In summary, our email and sms marketing automation solution transformed the company’s approach to lead management and customer engagement. By automating key sales processes, we helped them streamline operations, increase conversions, and enhance their online presence, ultimately contributing to their growth and success in the competitive event management industry.
