Copywriting is an essential part of any brand’s marketing strategy, but it can be hard to keep up with the latest trends. That’s why we’ve put together a list of the 10 most important copywriting trends for 2022.
Top 10 Copywriting Trends in 2022
1. Keep a personal touch with or without AI
When it comes to writing, everyone has their own unique style. But what happens when you add AI into the mix?
Copywriting is one of the most important aspects of marketing, and with the help of AI, it’s only getting better. Here’s how AI is changing copywriting for the better:
– Faster turnaround times
Copywriting can be a time-consuming process, but with AI, it can be done much faster. That’s because AI can help you research and gather data much faster than you could on your own.
– Smarter keyword usage
Keywords are an important part of copywriting, and AI can help you use them more effectively. That’s because AI can help you to research and identify the best keywords to use in your copy.
– Personalization
One of the best things about AI is that it can help you to personalize your copywriting. That means that you can write copy that is specifically tailored to your audience, which can result in higher conversion rates.
Overall, AI is changing copywriting for the better. With AI, you can write better copy faster, with fewer errors, and with more personalization. But in order to build a strong relationship with your audience, you need to make sure your content remains highly personalized and engaging with a “human touch.”
(We wrote this article with AI assistance. Could you tell? Let us know!)
2. Greater focus on storytelling
In recent years, there has been a shift in emphasis when it comes to marketing content. Storytelling has become increasingly important.
This is because stories are more effective than straight facts and figures when it comes to engaging an audience. They are also more memorable, which means that people are more likely to remember the emotional benefits of a product or service. What’s more, stories can be reused and repurposed in different ways – meaning that they offer greater value for money.
Copywriters in 2022 will need to place greater emphasis on storytelling. This could involve using more human-centered approaches, such as focusing on the needs and wants of the customer. By creating compelling narratives, brands can connect with their customers on a deeper level and build lasting relationships.
3. The rise of video content
Video content is becoming increasingly popular, especially on social media platforms like TikTok, YouTube and Meta (previously Facebook). In fact, videos now account for over 82 percent of the most popular kinds of material.
In order to take advantage of this trend, you need to start incorporating video into your marketing strategy with a strong focus on copywriting that resonates with your audience. Work with videographers to develop engaging and informative videos.
Combining your presence in videos and blog content can help drive a bigger audience and help each other grow.
4. Making use of your customers’ experience
Customer experience is one of the most important elements of any business. It can make or break a customer’s relationship with a company, and it can be the difference between a successful marketing campaign and a flop.
That’s why it’s so important to make use of your customers’ experience when creating marketing content. By incorporating their feedback and stories into your website and marketing content, you can create an authentic and engaging customer experience that will resonate with potential customers.
Here are three tips for making use of your customers’ experience:
– Use customer feedback to improve your products and services.
– Use customer stories to create compelling marketing content.
– Use customer data to personalize your marketing messages.
By following these tips, you can relationships with your customers that are second to none.
5. Engaging social media posts
Social media marketing is another essential part of any brand’s marketing strategy in 2022. In order to be successful on social media, you need to create engaging content that resonates with your target audience.
This means understanding what kind of language and tone they respond to and creating content that appeals to their interests.
One way to do this is to use copywriting techniques designed to grab attention and hold interest. For example, using strong headlines, interesting visuals and catchy phrases can all help to make your social media content more engaging.
Another important aspect of creating engaging social media content is understanding what kind of topics and stories your target audience is interested in. This means staying up-to-date with the latest trends and news in your industry and sharing information that will be relevant and useful to them.
By following these tips, you can create social media content that is both engaging and informative, and that will help you to grab and hold your target audience’s attention.
6. Increased Emphasis on SEO
SEO is still an integral part of any brand’s online marketing strategy in 2022. Copywriters will need to place greater emphasis on SEO and website design to ensure that the right people see their content.
If you’ve never heard this term before, SEO stands for Search Engine Optimization. It’s the process of building up online content with keywords and phrases that increase its ranking in online search results, so it’s more likely to be on the front page and as the top search.
In order to rank high in search engine results pages, you need to make sure your website content is integrated with keyword-rich copy, user-friendly and has optimized content for search engines. Our website copywriting services can help make sure you stand out amongst the crowd and get you the traffic you deserve.
7. More interactive and engaging copy
In order to keep people’s attention, it’s important to write content that is interactive and engaging. This means going beyond the standard blog post format and instead using a variety of techniques to draw in your audience.
One way to do this is by using images, videos, and infographics to break up the text and add visual interest. You can also use headings and subheadings to organize your thoughts and make it easier for readers to follow along. And don’t forget to use lists and bullets whenever possible, as these are especially easy for people to scan quickly.
Another way to make your content more engaging is by adding questions throughout the article. These can be questions that you ask yourself or questions that you pose to the reader. By doing this, you help engage the reader’s curiosity and encourage them to continue reading.
Finally, be sure to use strong call-to-action statements at the end of each post in order to prompt readers into taking further action.
By following these tips, you can be sure that your content will be more engaging and thus more successful in 2022. So don’t wait – start writing today!
8. Email marketing, still incredibly effective
Email copywriting is one of the most important skills you can have in your marketing toolkit. It’s also one of the easiest to learn – and to screw up. So before we get into the specifics of how to make your emails more effective, let’s take a look at some of the most common mistakes people make when writing email copy.
– Not personalizing your messages
One of the biggest mistakes you can make with email copy is not personalizing it. Your recipients are much more likely to respond if they feel like you’ve taken the time to address them specifically.
– Being too sales-y
Another common mistake is being too sales-y in your emails. Yes, you want to sell your product or service, but bombarding your readers with sales pitches will only annoy them and decrease your response rate.
– Writing long paragraphs
When it comes to email copy, shorter is usually better. People are more likely to read short paragraphs than long ones, so try to break up your text into smaller chunks whenever possible.
In 2022, email marketing is still an effective way to reach out to your target audience. In order to be successful with email marketing, you need to make sure your emails are well-designed and include relevant content for your target audience. You also need to make sure they comply with email marketing best practices.
9. Social media advertising
Social media advertising is becoming increasingly popular, especially on platforms like Facebook and Instagram in 2022. In order for social media advertising to be effective, you need to make sure you’re not only targeting the right audience but that your ads are well-written and relevant to your target market.
When it comes to writing online advertising, there are a few best practices to keep in mind:
– Your ad should be clear and concise
It should get straight to the point, without any fluff or filler.
– Your ad should be visually appealing
Use strong images and colors to catch attention and make your ad stand out.
– Make sure your ad is relevant to your target audience
Speak to them directly, and address their needs and wants.
If you can do all of these things, you’ll be well on your way to creating successful online advertising campaigns.
10. The power of influencers
If you’re looking to reach a new audience with your content, influencers can be a powerful tool. By working with influencers who already have an established following in your target market, you can tap into their audience and get your content seen by more people.
There are a few things to keep in mind when working with influencers.
– Make sure that the influencer is a good fit for your brand
You don’t want to end up partnering with someone whose values don’t match up with what you’re trying to promote.
– Consider what type of content will be most effective in reaching your target audience
If you’re selling products or services, for example, then influencers who write reviews or create how-to videos can be a great way to get your content in front of potential customers.
– Be clear on what you want to achieve before you start working with influencers
Influencer partnerships can be a great way to reach a new audience, but if you don’t have a specific goal in mind, you may not be getting the most out of the partnership.
Influencer marketing is an effective way to reach out to potential customers in 2022. But in order for influencer marketing campaigns to be successful, just make sure you keep these things in mind when working with them.
Conclusion
Copywriting, content marketing, and digital marketing are all important facets of a well-rounded marketing strategy. By keeping up with the latest trends in each of these areas, you can ensure that your brand is ahead of the competition in 2022 and beyond.
How can NRG Digital Solutions help you?
We understand that you want to achieve business success through quality marketing messages.
However, you may find that you’re time-poor and spread thin or you still have a lot of unanswered questions.
But you don’t need to worry!
At NRG Digital Solutions, we can assist you with all your content marketing and copywriting needs while you focus on what matters most to you – growing your business.
Let’s start earning the results your business deserves!
To talk to one of our trusted content marketers and copywriters, email us at hello@poweredbynrg.io
We can sharpen your words to achieve your goals today!
The NRG Digital Solutions Marketing Team ⚡
NRG Digital Solutions | Digital Marketing Agency St Petersburg
