Legal marketing is a field unto itself, but when your practice is focused on one of the more popular sectors—divorce law, personal injury law, medical malpractice, or bankruptcy, for example—it can be especially hard to distinguish yourself from the competition. One law firm that we worked with was having challenges with that exact case: standing out from other firms specializing in divorce law. At the time, they had a good amount of local market share across other sectors but were having trouble with driving traffic to their website. That’s where we come in.
Strategy
To kickstart the campaign, we conducted a comprehensive brand audit, analyzing the law firm’s online presence and identifying areas for improvement. The primary focus was on optimizing brand visibility on search engines, especially in the local market. We devised a data-driven approach that would not only enhance the firm’s search engine rankings but also generate new leads. The key strategy involved implementing sitewide keyword improvements, targeting high-volume keywords relevant to individuals seeking divorce law services in the local area.
Implementation
We initiated an extensive keyword research process, leveraging industry tools and insights to identify the most relevant and high-performing keywords. By closely studying search trends, competitor strategies, and user intent, the agency curated a list of targeted keywords that aligned with the law firm’s goals. These keywords were strategically integrated throughout the website’s content, including metadata, headings, and URLs, to optimize its SEO and increase visibility in search engine results.
Furthermore, we ensured that all pages on the website were optimized for the identified keywords. This comprehensive approach aimed to establish the law firm as a trustworthy and authoritative source for divorce law services, both to search engines and potential clients.
Results
The deployment of the strategic SEO campaign yielded exceptional results for the law firm. Within a short span of five months, the impact on their online visibility was remarkable. The website experienced an increase in site views, with a staggering 200% growth in organic traffic. This surge in visitors was a direct result of the improved search engine rankings attained through keyword optimization efforts.
The most significant outcome of the campaign was the law firm’s achievement of first-page rankings in local search results. By securing a prominent position on the search engine results page, the firm garnered significant online exposure. This newfound visibility translated into measurable business growth, as the law firm booked 750+ consultations over the course of the year and, subsequently, saw an influx of new clients.
Conclusion
We successfully addressed the law firm’s challenges in differentiating themselves in the competitive field of divorce law. Through a comprehensive SEO strategy, we significantly enhanced the firm’s brand visibility, resulting in a notable increase in website traffic, booked appointments, and new clients.
This case study exemplifies the power of a targeted digital marketing campaign in driving results for law firms seeking to establish a strong online presence and attract their target audience. Our expertise in SEO and brand visibility optimization proved instrumental in helping the law firm stand out from the competition, ultimately leading to business growth and increased market share.
