When people need legal services, how do they figure out which attorney best fits their needs? Many people head online to search for a lawyer. But in a crowded market, it can be difficult for law firms to stand out from the masses. One law firm approached us with a problem caused by the saturated local divorce law market. They were having trouble driving consultation calls. Seeing that we had prior experience with this exact case, we stepped up to the challenge.
Strategy
Since the law firm was looking for fast results, we chose to build a PPC (pay-per-click) campaign specifically targeted to drive consultation calls to start acquiring clients instantaneously. We began by conducting keyword research aimed at identifying things that people were searching for. After compiling a robust list of high-volume keywords, our team of copywriters worked with the firm to build out the Google Ads campaign.
Results
With a monthly PPC budget of $7,500, the PPC campaign drove 750+ total calls in just one year – surpassing the firm’s expectations and reaching a record level of annual revenue.
