Background

This client’s foundation as a leader in the rehabilitation market positioned them to help lots of people overcome addiction. But with multiple locations across the US, they faced competition on a large scale.

Strategy

Our team utilized Google AdWords to create, track and optimize the number of keywords, conversions and budgets of the campaigns targeting 4 different states where they had rehabilitation centers.

Results

In one year, the desktop PPC (pay-per-click) campaign drove 2,500 calls and the mobile C2C (click-to-call) campaign drove 4,700.